Two primary marketing channels for webmasters these days are SEO and social. Though, let's be honest here; when we talk about social marketing, we're mostly just talking about Facebook. Sometimes Twitter squeezes in, and sometimes LinkedIn, Google+, and a few others pop their heads in, but Facebook is where it's at.
There's a bit of a misconception out there that you should focus your efforts on one or the other. Facebook marketing is part of an overall large marketing plan. So is SEO, which is itself comprised of onsite factors and external content marketing and link building.
Savvy marketers know that you can do all of this together. You can do paid ads on and off Facebook, you can do link building that involves both social networks and blogs, you can work with organic SEO, and a lot more. However, for the sake of this post – and the graphic – we're comparing Facebook marketing with organic SEO.